Post by rafidaniels on May 18, 2024 23:42:49 GMT -5
An email marketing campaign best reflects its effectiveness through measuring the revenue-generating indicators it brings to marketers. At this time, up to 82% of companies are using email tools to distribute their content. And the ROI it brings is really convincing – 4200%. That means for every $1 spent on email marketing, businesses will earn $42. This return is much higher than social media channels. The question is what metrics will you measure to evaluate email marketing performance? What revenue generating metrics should be tracked? In this post, let's join Top Marketing in quickly listing the email marketing metrics you need to track to evaluate the revenue it generates for your business.
Email-marketing costs Email Marketing performance metrics to track 1. Bounce Rate (bounce) We find that many marketers ignore and do not pay attention to this indicator. This is a serious Argentina Email List mistake that needs to be corrected immediately. Because it has an impact on the Inbox effectiveness of every email marketing campaign. Bounce emails are addresses that are on your sending list but cannot receive emails for some reason. For example, the contact does not exist; The customer's account has been deactivated…etc. And the result is a bounce back to you.
Email Bounce negatively affects your Email Reputation. Why is that? A marketing campaign with a high number of bounces demonstrates: Sales data, not legal registration list. Sender does not regularly clean their database. Most email marketing service providers in the world set regulations on bounce limits ( always lower than 5% ). Even free mailbox providers such as Gmail, Outlook...etc. have similar regulations. Any sender with a large bounce rate will have their account blocked and will not be able to continue using their service.
Email-marketing costs Email Marketing performance metrics to track 1. Bounce Rate (bounce) We find that many marketers ignore and do not pay attention to this indicator. This is a serious Argentina Email List mistake that needs to be corrected immediately. Because it has an impact on the Inbox effectiveness of every email marketing campaign. Bounce emails are addresses that are on your sending list but cannot receive emails for some reason. For example, the contact does not exist; The customer's account has been deactivated…etc. And the result is a bounce back to you.
Email Bounce negatively affects your Email Reputation. Why is that? A marketing campaign with a high number of bounces demonstrates: Sales data, not legal registration list. Sender does not regularly clean their database. Most email marketing service providers in the world set regulations on bounce limits ( always lower than 5% ). Even free mailbox providers such as Gmail, Outlook...etc. have similar regulations. Any sender with a large bounce rate will have their account blocked and will not be able to continue using their service.